For curious people who build

Find a customer problem worth building for.

Discover recurring problems in public conversations, then turn the evidence into a focused idea to test.

One free research preview No card required

Example forumev-1042
I copy every source link into a separate document because our research summaries lose their references.

Reviewed example quote

Keep source evidence attached through synthesis

Example idea brief4 source records

A research brief that keeps every source attached

Hypothesis to validateOpen the brief

Start where the conversations happen.

  • Hacker News
  • Stack Exchange
  • XWith API access

From curiosity to a first test

A little research.
A clearer next step.

  1. The audience

    Small product teams preparing stakeholder or client reviews

    The research focus

    How source evidence gets lost when research changes hands.

    01

    Start with people.

    Choose an audience and a question. Give your curiosity somewhere useful to go.

  2. I copy every source link into a separate document because our research summaries lose their references.
    ev-1042
    I need to click from a finding straight to the original discussion when stakeholders ask where it came from.
    ev-1089
    02

    Notice the recurring friction.

    Explore related problems across reviewed sources. Keep the original words in view.

  3. A small first version

    • Save a source link and an exact quote beside a finding.
    • Group a few findings into one shareable research brief.
    • Export the brief with each quote and source link intact.

    A hypothesis. Ready for a conversation.

    03

    Leave with something to test.

    Shape a focused first version, then take it to the people who might need it.

Built for a second look

An idea you
can question.

Follow an idea back to its sources
Original words
Read the exact quote, with the surrounding context intact.
A paper trail
Trace each hypothesis to the source records behind it. See how the idea took shape.
Your judgement
Public complaints don’t prove demand. Your next step is a conversation with a potential customer.

Build something
someone needs.

Start free preview

One free research preview · No card required